The Challenge
Riot came to We Are Royale with one initial objective. To find a way to organize, coordinate and display projects in a way that is informative & presentable to share holders as well as their players.I was brought in to handle the initial design behind the user experience and adjust our end interface with Riots needs. Creating a robust timeline tool to display work across divisons so they can align on events, releases, or see where theres potential to collaborate across teams.
What We Made
Talespins team management tool for assigning and tracking users progress. Allowing teams to see where their staff can best improve their performance and better themselves.
The Timeline
What vacation wouldn’t be complete without picking up a good postcard or mug? We were all about preserving the magic of the traveling lifestyle and knew exactly what we had to do when it came to merch. Kitschy postcards? Check. Tote bags? Yep. Mugs with Nutkins? You know it! We covered our bases but unfortunately, in our travel agencies universe, all of the merch sold out. Popular stuff! Rumors have it that a few things have made it to fan’s doors with whispers of mugs and hats out there in our world somewhere…
The Flags
After establishing the marketing style and approach for Tour Tural, it was time to build a website that would reveal to the world this fictitious tour agency. Initially, we had considered creating a relatively simple microsite but after coming up with the creative platform for the campaign and realizing we have so much more to say, our microsite turned into a robust travel site with integrated Alternate Reality Game.
Our approach for the site was to embrace common attributes of modern travel websites seen through the lens of this fictional agency. We imagined our characters running Tour Tural to be a bit… scattered. The visual vernacular is fun and vibrant with characters that bring new content to the site every single day.
The Flags
What vacation wouldn’t be complete without picking up a good postcard or mug? We were all about preserving the magic of the traveling lifestyle and knew exactly what we had to do when it came to merch. Kitschy postcards? Check. Tote bags? Yep. Mugs with Nutkins? You know it! We covered our bases but unfortunately, in our travel agencies universe, all of the merch sold out. Popular stuff! Rumors have it that a few things have made it to fan’s doors with whispers of mugs and hats out there in our world somewhere…
Support Chat
After establishing the marketing style and approach for Tour Tural, it was time to build a website that would reveal to the world this fictitious tour agency. Initially, we had considered creating a relatively simple microsite but after coming up with the creative platform for the campaign and realizing we have so much more to say, our microsite turned into a robust travel site with integrated Alternate Reality Game.
Our approach for the site was to embrace common attributes of modern travel websites seen through the lens of this fictional agency. We imagined our characters running Tour Tural to be a bit… scattered. The visual vernacular is fun and vibrant with characters that bring new content to the site every single day.
Legal
Privacy
All Rights Reserved
Clever Creative
Contact
The Challenge
Riot came to We Are Royale with one initial objective. To find a way to organize, coordinate and display projects in a way that is informative & presentable to share holders as well as their players.I was brought in to handle the initial design behind the user experience and adjust our end interface with Riots needs. Creating a robust timeline tool to display work across divisons so they can align on events, releases, or see where theres potential to collaborate across teams.
What We Made
Talespins team management tool for assigning and tracking users progress. Allowing teams to see where their staff can best improve their performance and better themselves.
The Timeline
What vacation wouldn’t be complete without picking up a good postcard or mug? We were all about preserving the magic of the traveling lifestyle and knew exactly what we had to do when it came to merch. Kitschy postcards? Check. Tote bags? Yep. Mugs with Nutkins? You know it! We covered our bases but unfortunately, in our travel agencies universe, all of the merch sold out. Popular stuff! Rumors have it that a few things have made it to fan’s doors with whispers of mugs and hats out there in our world somewhere…
The Flags
After establishing the marketing style and approach for Tour Tural, it was time to build a website that would reveal to the world this fictitious tour agency. Initially, we had considered creating a relatively simple microsite but after coming up with the creative platform for the campaign and realizing we have so much more to say, our microsite turned into a robust travel site with integrated Alternate Reality Game.
Our approach for the site was to embrace common attributes of modern travel websites seen through the lens of this fictional agency. We imagined our characters running Tour Tural to be a bit… scattered. The visual vernacular is fun and vibrant with characters that bring new content to the site every single day.
The Flags
What vacation wouldn’t be complete without picking up a good postcard or mug? We were all about preserving the magic of the traveling lifestyle and knew exactly what we had to do when it came to merch. Kitschy postcards? Check. Tote bags? Yep. Mugs with Nutkins? You know it! We covered our bases but unfortunately, in our travel agencies universe, all of the merch sold out. Popular stuff! Rumors have it that a few things have made it to fan’s doors with whispers of mugs and hats out there in our world somewhere…
Support Chat
After establishing the marketing style and approach for Tour Tural, it was time to build a website that would reveal to the world this fictitious tour agency. Initially, we had considered creating a relatively simple microsite but after coming up with the creative platform for the campaign and realizing we have so much more to say, our microsite turned into a robust travel site with integrated Alternate Reality Game.
Our approach for the site was to embrace common attributes of modern travel websites seen through the lens of this fictional agency. We imagined our characters running Tour Tural to be a bit… scattered. The visual vernacular is fun and vibrant with characters that bring new content to the site every single day.
Legal
Privacy
All Rights Reserved
Clever Creative
Contact
The Challenge
Riot came to We Are Royale with one initial objective. To find a way to organize, coordinate and display projects in a way that is informative & presentable to share holders as well as their players.I was brought in to handle the initial design behind the user experience and adjust our end interface with Riots needs. Creating a robust timeline tool to display work across divisions so they can align on events, releases, or see where theres potential to collaborate across teams.
What We Made
Talespins team management tool for assigning and tracking users progress. Allowing teams to see where their staff can best improve their performance and better themselves.
The Timeline
What vacation wouldn’t be complete without picking up a good postcard or mug? We were all about preserving the magic of the traveling lifestyle and knew exactly what we had to do when it came to merch. Kitschy postcards? Check. Tote bags? Yep. Mugs with Nutkins? You know it! We covered our bases but unfortunately, in our travel agencies universe, all of the merch sold out. Popular stuff! Rumors have it that a few things have made it to fan’s doors with whispers of mugs and hats out there in our world somewhere…
The Flags
After establishing the marketing style and approach for Tour Tural, it was time to build a website that would reveal to the world this fictitious tour agency. Initially, we had considered creating a relatively simple microsite but after coming up with the creative platform for the campaign and realizing we have so much more to say, our microsite turned into a robust travel site with integrated Alternate Reality Game.
Our approach for the site was to embrace common attributes of modern travel websites seen through the lens of this fictional agency. We imagined our characters running Tour Tural to be a bit… scattered. The visual vernacular is fun and vibrant with characters that bring new content to the site every single day.
The Flags
What vacation wouldn’t be complete without picking up a good postcard or mug? We were all about preserving the magic of the traveling lifestyle and knew exactly what we had to do when it came to merch. Kitschy postcards? Check. Tote bags? Yep. Mugs with Nutkins? You know it! We covered our bases but unfortunately, in our travel agencies universe, all of the merch sold out. Popular stuff! Rumors have it that a few things have made it to fan’s doors with whispers of mugs and hats out there in our world somewhere…
Support Chat
After establishing the marketing style and approach for Tour Tural, it was time to build a website that would reveal to the world this fictitious tour agency. Initially, we had considered creating a relatively simple microsite but after coming up with the creative platform for the campaign and realizing we have so much more to say, our microsite turned into a robust travel site with integrated Alternate Reality Game.
Our approach for the site was to embrace common attributes of modern travel websites seen through the lens of this fictional agency. We imagined our characters running Tour Tural to be a bit… scattered. The visual vernacular is fun and vibrant with characters that bring new content to the site every single day.
Contact
Legal
Privacy
All Rights Reserved